In honor of Veterans Day, Harley-Davidson of Scottsdale is pulling out all the stops to celebrate and salute members of the U.S. military.
Harley-Davidson of Scottsdale, along with its sister dealerships GO AZ Motorcycles in Scottsdale and Peoria, kicked off the salute on October 21 by partnering with KMLE Country 107.9 and Packages from Home on the “Big Thank You” Letters to the Troops campaign. Throughout the event, which runs until November 21, the local community is invited to write and drop off “thank you” letters at the dealerships which Packages from Home will post and deliver to members of the military stationed around the globe.
The celebration continues with a display from the Trees in Honor project from November 10 through the end of the month. The “Trees in Honor” project is a nationwide, community contemplation project by artist/sculptor Brian Schader intended to recognize soldiers of the past and on to the future, within their own community. The “Trees in Honor” displays, as leaves, a very personal and universally recognized element – identification tags, or “dog tags” as they are more commonly known, worn by every soldier of the United States Armed Forces.
On Veterans Day, Harley-Davidson of Scottsdale will host a free breakfast and Veterans Day ride, celebrating all veterans as riders travel to WestWorld of Scottsdale to view the Veterans Moving Wall Memorial, a replica of the original Vietnam Veterans Memorial Wall. The ride will continue to the National Memorial Cemetery of Arizona for a bagpipe ceremony.
Harley-Davidson of Scottsdale also created a veteran appreciation video featuring several of the dealership’s staff who have served in the various branches of the United States military.
Finally, during the dealership’s recent Bob’s Biker Blast event which raised over $300K for Phoenix Children’s Hospital, Harley-Davidson of Scottsdale owner, entrepreneur and philanthropist Bob Parsons announced that the Bob and Renee Parsons Foundation would match all donations made to the Semper Fi Fund, up to a maximum of $10 million.
The Semper Fi Fund provides immediate financial assistance and lifetime support to post-9/11 wounded, critically ill and injured members of all branches of the U.S. Armed Forces, and their families, ensuring that they have the resources they need during their recovery and transition back to their communities. Since establishing the Semper Fi Fund in 2004, the organization has issued 125,000 grants, totaling more than $138 million in assistance to over 17,500 of our nation’s heroes and their families.
“Harley-Davidson of Scottsdale and GO AZ Motorcycles are proud supporters of our military,” shared Marketing Manager Taylor Browning. “We are honored to be able to host displays such as the Trees in Honor project and sponsor campaigns like ‘The Big Thank You’ Letters to the Troops. We owe our troops, active, reserve and retired, a debt of gratitude we can never repay.”