Harley-Davidson and the Power of Pink

Regardless of what you think about her music, Miley Cyrus was definitely on to something when she said, “Pink isn’t just a color, it’s an attitude.” And as we head into National Breast Cancer Awareness Month, corporations from J.C. Penney to the National Football League continue to line up to show support for the important cause, in part by embracing the fierce and feisty pink.

Among them is Harley-Davidson Motor Company, which launched its Pink Label Collection in 2010 with a promise to raise more than $1 million for organizations that support and empower women affected by the disease. Now, six years later and having already surpassed the $1 million mark, Harley-Davidson continues to let its trademark black and orange take a back seat (or at least ride pillion) to its Pink Label Collection each October.

The 2016 collection, now available online and at local dealerships, will benefit three organizations, with three percent of the proceeds from all Pink Label apparel and general merchandise sales going to the National Breast Cancer Foundation, ABCD After Breast Cancer Diagnosis, and Young Survival Coalition.

The 2016 collection includes a total of 59 items, including a new 3-in-1 mesh jacket, perforated gloves with a pink peek-a-boo accent, and waffle knit Henley shirt along with jewelry, boot bracelets, tank tops, caps, and neck tubes. Some of the hottest items in the Pink Label Collection this year include boot chains and head bands featuring the breast cancer awareness ribbon.





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