Harley-Davidson Receives Ethics Award

“Doing the right thing has power,” actress Laura Linney

We doubt the “Sully” co-star had Harley-Davidson Motor Company® in mind when she uttered those words, but they seem particularly apropos in light of an award recently bestowed upon the iconic company.

In an announcement earlier this month, Harley-Davidson was named a 2016  International Torch Award  for Ethics (ITAE) winner by the Better Business Bureau (BBB) Institute for Marketplace Trust. The Motor Company, and other recipients, were then honored at a ceremony in Indianapolis on Tuesday.

According to the Wisconsin Better Business Bureau website, the award is “…given to businesses that demonstrate superior commitment to exceptional ethics practices that benefit its customers, employees, suppliers, shareholders and surrounding communities.”

Lori Oelhafen, Manager of Consumer Affairs for Harley-Davidson, responded, “We are honored to win this award. Our culture defines the foundation of our ethical business practices. We are proud of this strong, time-tested framework that guides the actions of our employees every day.”

The BBB Institute for Marketplace Trust named four ITAE award winners in categories based on the business size, ranging from Category 1 (1-10) employees to Category 4 (500+) employees. Harley-Davidson took the Category 4 award.

Merry Maids (Dartmouth, Nova Scotia), Victory Auto Services & Glass (Findlay, Minnesota), and Jon Wayne Service Company (San Antonio, Texas) were the Category 1 – 3 honorees, respectively.

The State Journal summarized Harley-Davidson’s commitment to ethical business practices:

“Since 1903, the Harley-Davidson Motor Company has been committed to providing an exceptional customer experience. Harley-Davidson has developed an incredible level of trust with its shareholders, customers, suppliers, employees and communities around the world. The Motor Company’s Code of Business Conduct is based on common sense values and behaviors that promote ethical decisions and compliance with law and regulations. Harley-Davidson also ensures that each employee has the tools and resources to always do the right thing. Harley-Davidson invests in innovative new technologies, manufacturing processes and products that continue to lower its environmental impact – generating less waste, using less energy and creating fewer greenhouse gases. For more than 100 years, Harley-Davidson has remained connected and committed to its neighbors and neighborhoods. The Harley Davidson Foundation has donated millions of dollars of in-kind services and gifts to worthy charitable causes in a variety of areas, including education, health and the environment through its Volunteer Hours Program, where employee volunteer hours at an organization are matched with grants from the Foundation.”

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