Seller Assist: How Your Local Dealer Can Help You Sell (or Buy) a Pre-Owned Bike

So you’ve decided to sell your bike. Whether you’re giving up the lifestyle or moving up to a newer model bike, you’ve likely posted the requisite ads on Craigslist and CycleTrader and started to field calls and emails from potential buyers.

You’re probably getting a lot of questions about the history of the bike, its upkeep and how it’s been ridden.

You may even have questions yourself. It’s been a while since it was in the shop and, though you’re anxious to make the sale, you don’t want to unwittingly unload an unsafe motorcycle on an unsuspecting buyer. (See how we’re giving you the benefit of the doubt on that one?)

And surely you’re dealing with a few, “I like the bike, but I just don’t have that much cash available right now,” types.

You may not realize it, but, as a private individual looking to sell a bike, your local motorcycle dealership may be your best friend as they can help you address all of these issues and more with a little something called seller assist.

Seller assist allows the dealership to arrange financing for motorcycle sales between two private parties. And, best of all, there’s no cost to the seller!

As part of the seller assist services, many dealership will also perform a safety inspection on the bike for you so you can feel confident in the price you’ve set and sleep well at night knowing the brakes aren’t going to fail 10 miles down the road. (Again, we’re assuming you have a conscience.)

From the buyer’s perspective, seller assist is a win-win. They can keep cash in their pocket and/or get the financing they need to bridge the gap between what they have to spend vs. what they need to pony up for the bike. And most buyers definitely appreciate the safety inspection, title check and extended service plan options that are typically available as part of the dealership’s seller assist program.

Of course, the buyer will have to qualify for financing and is responsible for any applicable tax, title, license, document and/or registration fees, but the pluses far outweigh the minuses as one can’t put a price on peace of mind.

Right about now, you may be wondering how you get paid in this scenario. Well, that’s an easy one to answer. Once the financing is approved and funded (typically within a day or two), you receive payment direct from the dealership. Obviously, you’ll want to hold off on allowing the new owner to take possession of the bike until the T’s are crossed and the I’s are dotted, but you’ll have a hassle-free post-sale experience knowing the payment tendered is legit and the buyer won’t be circling back to you to complain about any unknown safety issues.

There you go. Now you’re an expert on seller assist. So go answer those emails and return those calls! Let’s get that bike sold!

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